Partnered Giveaways for Prop Firms: A Strategic Marketing Playbook

Boost trader signups, trust, and visibility with smart partnered giveaways. Learn how prop firms use influencers, rewards, and data to fuel real growth.

Why Prop Firms Use Partnered Giveaways

Partnered giveaways are marketing campaigns where a proprietary trading firm teams up with other brands—like trading influencers, educators, or software platforms—to give out prizes to a shared audience. These prizes are often things that traders really want, such as funded trading accounts, premium trading tools, or free educational resources.

This strategy has grown in popularity because it combines two powerful marketing trends: influencer marketing and brand partnerships. Instead of spending heavily on ads that may not convert, prop firms now work with trusted voices in the trading community. These influencers already have loyal followers who trust their recommendations, making them ideal partners for promoting giveaways and bringing attention to new firms.

Partnered giveaways are not just about getting likes or shares—they help build trust, grow social media audiences, generate high-quality leads, and increase signups from real traders.

Key Entities in Prop Firm Giveaways

Let’s break down the most important parts—or “entities”—in a successful giveaway campaign for a prop trading firm:

Prop Trading Firms

These are companies that give traders access to capital. Instead of trading their own money, traders use funds from the prop firm and keep a portion of the profits. Popular examples include firms offering funded trading accounts after passing an evaluation.

Giveaway Partners

These are the people or brands that help promote the giveaway. Partners can be:

• Influencers with large followings on YouTube, X (Twitter), TikTok, or Instagram

• Trading educators with loyal student communities

• Financial platforms or news websites related to trading

The key is to find partners whose audience matches the traders your firm wants to reach.

Trader Community Engagement Metrics

To know if your giveaway is working, you need to track engagement. This includes:

• How many people enter the giveaway

• New followers on social media

• Website traffic increases

• Email list signups

• Comments, shares, and tags from participants

These numbers show how well the campaign is capturing attention.

Prize Structures

The right prizes can make or break your giveaway. Top-performing items for trading audiences include:

• Funded trading accounts (1-month trial or full evaluation access)

• Trading software subscriptions (e.g., TradingView, data tools)

• Free online courses or mentoring sessions

• Branded gear (shirts, mousepads, journals)

Next, we’ll walk through how to build a winning campaign from start to finish.

For firms offering funded trading accounts, services like prop firm website development can ensure that their campaigns are hosted on fast, optimized platforms.

Strategic Benefits of Partnered Giveaways

Running a partnered giveaway is more than just giving away free stuff—it’s a smart way to grow your prop firm with real results. Here's how:

Brand Exposure Through Influencer Audiences

When you team up with an influencer or well-known trading educator, your firm gets instant access to their followers. These are people who already trust the influencer’s advice, so when they mention your brand in a giveaway, it builds interest and credibility.

Your firm becomes visible to thousands of potential traders you might not reach through traditional ads.

Building Trust with Reputable Endorsements

Trust is everything in the trading world. If a respected influencer supports your giveaway, it signals to their audience that your firm is safe, real, and worth checking out. That kind of social proof helps people feel more comfortable signing up or learning more.

Creating a Strong Trader Community

Giveaways encourage people to follow your firm, join your email list, and interact with your posts. This activity doesn’t just boost short-term numbers—it helps you build a real community of traders who stay connected even after the campaign ends.

You can keep engaging them with updates, new challenges, and educational content.

Collecting Leads That Actually Convert

A good giveaway collects useful data—like names, emails, and trading experience—from participants. These entries become high-quality leads that you can nurture with future promotions.

Instead of cold leads, you're getting people who are already interested in trading and your firm. That means higher chances of converting them into paying clients.

Step-by-Step Campaign Framework for Prop Firms

Running a giveaway can be easy when you follow a clear plan. Here’s a step-by-step guide that any prop firm can use to launch a successful partnered campaign.

1. Choose the Right Partners

Start by finding partners who already reach the audience you want. This could be:

• A trading influencer with thousands of followers on social media

• An educator with a popular trading course or Discord community

• A trading platform or financial blog that gets a lot of daily visitors

The more aligned their audience is with your ideal trader, the better your campaign will perform.

2. Set Clear, Measurable Goals

What do you want this giveaway to do for your firm? Your goals could include:

• Gaining 5,000 new social media followers

• Adding 3,000 new emails to your list

• Driving traffic to a new landing page or funded account challenge

Write down these goals so you can measure success later.

3. Pick Prizes Traders Actually Want

Offer rewards that are useful and valuable to traders. For example:

• A free evaluation or a fully funded account

• Access to premium trading tools or charting software

• A one-on-one session with a trading mentor

• Official branded gear (shirts, mugs, or journals)

The better the prize, the more people will enter and share.

4. Create a Strong Giveaway Message

Your content matters. Use eye-catching images and short, clear copy. Make sure to explain:

• What the prize is

• Who’s eligible

• How to enter (follow, tag, sign up, etc.)

• When the winner will be announced

Keep everything simple so people don’t drop off before completing the steps.

5. Promote Across Multiple Channels

Don’t rely on just one post. Push your giveaway everywhere your audience hangs out:

• Instagram, YouTube, and X (Twitter)

• Email newsletters

• Trading groups, Discord servers, and Reddit threads

• Your partner’s channels

The more places people see your giveaway, the more entries you’ll get.

6. Track Performance and Make Adjustments

Keep an eye on the numbers during the campaign. Track:

• How many people enter

• Where the traffic is coming from

• Engagement (likes, shares, comments)

• Email signups and new followers

This helps you spot what’s working—and what’s not—so you can adjust or improve the next one.

Best Practices for Maximum Impact

Now that you know the steps, let’s look at ways to make your partnered giveaway stand out and deliver the best results possible.

1. Align Your Message With Your Partner

Make sure your messaging feels natural for your giveaway partner. If they’re known for trading education, highlight how your funded account helps traders practice what they’ve learned. This creates a smooth, believable connection between their audience and your offer.

2. Keep the Entry Process Simple

Don’t ask for too much. If it takes more than a minute or two to enter, people may give up. Good entry actions include:

• Follow your brand’s social account

• Tag a friend in the comments

• Sign up with an email address

• Visit a landing page and click a button

Too many steps = fewer entries.

3. Use Smart Headings and Text for Search Engines

Search engines like Google pay attention to your headings, keywords, and structure. Make sure important terms like “prop trading firm,” “funded account giveaway,” and “trader prizes” appear naturally throughout your content—especially in headings and the first 100 words.

This boosts visibility in search results.

4. Stay Compliant and Transparent

Always follow platform rules and local laws. Be clear about:

• Start and end dates

• How winners are picked

• Any restrictions (e.g., “open to U.S. residents only”)

People trust brands that are open and professional about how things work.

5. Test and Improve with Every Campaign

Don’t treat giveaways as one-time stunts. Use each one to learn:

• Which types of partners bring the best results?

• What prizes perform best?

• What messaging gets the most clicks?

Apply what you learn to make the next one even better.

Case Examples of Successful Prop Firm Giveaways

Real-world examples help show what’s possible. Here are three simple but effective giveaway campaigns that delivered strong results for different prop firms:

Case 1: YouTube Influencer + Free Funded Account

A mid-size prop trading firm partnered with a YouTube trader who had 50,000 subscribers. They gave away one $10,000 funded account to a random viewer.

Results:

• Over 4,000 giveaway entries in 7 days

• 2,800 new email signups

• 1,500 new followers on Instagram

• 6 traders converted into paying evaluation clients afterward

Why it worked: The influencer had high trust, and the prize was something his audience genuinely wanted.

Case 2: Instagram Giveaway with Branded Swag + Trading Tool

A smaller firm teamed up with a trading meme page. They offered a 3-month subscription to a trading software tool plus branded hoodies and hats.

Results:

• Over 1,000 entries in 3 days

• Big spike in story views and post engagement

• 20% increase in direct messages from curious traders

Why it worked: The giveaway was fun, fast, and easy to enter. The page had high engagement and the prize felt both useful and cool.

Case 3: Discord Community Challenge + Referral Bonus

A prop firm ran a referral-based giveaway in a large trading Discord server. People could win prizes by inviting friends to join the firm's free challenge.

Results:

• 500+ challenge signups in a week

• Dozens of user-generated posts across Reddit and Telegram

• 3 top referrers turned into funded traders

Why it worked: The community already had a trader mindset, and the challenge gave them something to talk about.

One firm paired their giveaway with a free challenge strategy, leading to a spike in trial sign-ups and Discord engagement.

Advanced Techniques to Scale Giveaway Campaigns

Once you’ve run a successful giveaway, it’s time to level up. These advanced tips will help your prop firm get more entries, more engagement, and better long-term results.

1. Use Tiered Entry Systems

Give participants more chances to win by completing extra actions. For example:

• 1 entry for signing up

• +2 entries for tagging a friend

• +3 entries for sharing the post to their story

• +5 entries for referring a friend who signs up

This creates a viral loop that encourages more shares and invites.

2. Add Referral Bonuses

Set up a simple referral tracking system. Reward users who bring in the most entries with extra prizes or special access. Example:

• Top 3 referrers win a bonus prize

• Anyone with 5+ referrals gets a discount code

This turns your audience into promoters.

3. Run Countdown Campaigns

Create urgency by setting a short time limit and showing a live countdown. Example:

• “3 Days Left to Win a $50,000 Funded Account!”

• “Last 24 Hours! Tag 2 Friends Now to Double Your Entry”

Urgency boosts action and helps avoid drop-off.

4. Retarget Visitors with Ads

Use Facebook Pixel or Google Tag Manager to retarget users who visited your giveaway page but didn’t enter. Run ads like:

• “You’re Almost There—Complete Your Giveaway Entry Today!”

• “Still Thinking About Joining the Giveaway? Here’s a Second Chance!”

Retargeting helps recover missed leads.

5. Repurpose the Giveaway Content

After the giveaway ends, don’t stop there. Turn your results into new content:

• Post a winner announcement video

• Share campaign stats (“We gained 3,000 new traders—thank you!”)

• Feature testimonials from prize winners

This boosts social proof and sets up your next campaign with stronger trust.

Conclusion: Leveraging Giveaways for Long-Term Prop Firm Growth

Partnered giveaways aren’t just a one-time marketing trick—they’re a powerful, repeatable way to grow your prop trading brand.

By teaming up with the right influencers, offering high-value prizes, and keeping the entry process simple, your firm can:

• Get seen by thousands of potential traders

• Build trust through community endorsements

• Collect quality leads and grow your email list

• Turn giveaway buzz into real business growth

Each campaign gives you valuable data, content, and audience feedback that you can use to improve the next one. Over time, your brand becomes more familiar, more trusted, and more active in the trading world.

Ready to grow your prop firm through smart, well-planned giveaways? Start building your first campaign—or take your next one to a whole new level.