Marketing
July 10, 2025
How to Run Profitable Facebook Ads for Your Prop Firm
If you run a prop trading firm, Facebook Ads can help you find traders fast, but only if you follow the rules.
Meta (Facebook and Instagram) gives you access to over 3 billion users. Many of them are traders, investors, or people who want to trade. That’s a great opportunity for your firm. But advertising financial services on Facebook is tricky. If your ads break the rules, they’ll get rejected—or worse, your ad account can be banned.
This guide shows you how to run Facebook Ads that bring in quality traders, stay compliant, and grow your prop firm.
Why Prop Trading Firms Should Use Facebook Ads
Facebook Ads help prop firms reach the right traders with low cost and high control.
Proprietary trading firms (prop firms) fund traders and share profits. To grow, these firms need a steady flow of new applicants. Facebook Ads allow you to:
Target people who are interested in trading forex, stocks, and crypto.
Show custom messages based on experience level or trading goals.
Scale your reach without spending too much.
But there’s a catch—Meta is very strict about financial ads.
Follow Facebook’s Financial Ad Rules
Meta reviews all ads about money, trading, or investing. Follow these 3 key rules:
No Wild Claims: Don’t say “Double your money fast” or “Earn $5,000 a week.” These are false promises and will get flagged.
Be Transparent: Clearly show your terms—how funding works, what the rules are, and what fees may apply.
Use Safe Words: Instead of “Get rich,” say “Start your funded trader journey” or “Trade with professional tools.”
You must also apply for special permission if you run ads for trading platforms. Use Facebook’s “Business Verification” and apply for “Financial Services” ad approval.
Target the Right Traders with Smart Facebook Tools
Reaching the right people is key. Here’s how to do it:
Custom Audiences: Upload emails of traders who signed up or completed evaluations. Show ads only to them.
Lookalike Audiences: Facebook will find new people who behave like your best traders.
Interest-Based Targeting: Pick interests like “Forex Trading,” “Stock Market,” or “TradingView.”
Behavioral Targeting: Target users who visited broker websites, read finance blogs, or watched trading videos.
This targeting reduces waste and brings better leads to your prop firm.
Use Real Trader Stories (UGC) to Build Trust
User-generated content (UGC) helps traders trust you more.
Traders don’t want to see stock photos or flashy graphics. They want real stories from real people. Try these:
Quick videos from funded traders explaining their journey.
Screen recordings showing how your platform works.
Photos of traders who passed your challenge with a short testimonial.
Make it simple and honest. That kind of content builds trust and improves conversions.
Test Different Ads Until One Wins
The best ads are not made by guessing—they are built by testing.
Here’s what to test:
Ad Types: Try single images, carousel ads (multiple images), and videos.
CTA Text: “Get Funded Today” vs. “Join Our Funded Trader Program”—see which works better.
Landing Pages: Use different pages with different layouts and see which one gets more sign-ups.
Run these tests and keep the best ones. Pause the rest.
Install Facebook Pixel for Smart Tracking
Pixel helps you track who clicks, who signs up, and who needs a follow-up ad.
Install Facebook Pixel on your website and thank-you pages. This tool allows you to:
Track sign-ups and purchases.
Retarget people who visited your site but didn’t join.
Create better lookalike audiences using real data.
Without Pixel, you can’t really know if your ads are working well.
Scale the Ads That Perform Well
When an ad starts working, don’t stop—scale it. But scale slowly.
Increase your budget by 20–30% at a time. Don’t jump from $50/day to $500/day overnight. That can reset Facebook’s learning algorithm.
Also, refresh the ad image or video every 2–3 weeks to avoid ad fatigue. Keep your best-performing message, but change the look slightly.
Use Google Ads and Facebook Ads Together
Want better results? Use Google search ads and Facebook ads as a team.
Here’s how:
Use Google Ads to target people actively searching “best prop trading firms” or “get funded to trade.”
Retarget those visitors on Facebook with trust-building videos or special offers.
This combo gives you strong intent + trust follow-up.
Final Tips for Facebook Ads Success
Stay compliant with Facebook’s rules.
Show clear funding terms and avoid hype.
Use real trader testimonials and UGC videos.
Target smart—don’t waste money on the wrong audience.
Test everything and scale slowly.
Use Pixel for smart tracking.
Combine Facebook + Google Ads for full-funnel success.
Want Help With Facebook Ads for Your Prop Firm?
Managing Facebook Ads alone can be hard. If you want expert help, consider working with an ad agency that knows prop trading and Facebook rules.
They can:
Get your account approved for financial services ads.
Create UGC content from real traders.
Run and scale your ads profitably.
Ready to grow your prop firm with Facebook Ads? Book a free strategy call today.
About The Author
GrowYourPropFirms Team
At GrowYourPropFirm, we craft marketing strategies tailored for proprietary trading firms. We help boost visibility, attract skilled traders, and drive scalable growth. From new launches to established firms, our approach blends performance, branding, and funnels. We’re not just marketers — we’re your growth partners in the prop trading space.
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